May 29, 2018 1 Comment

What's the bike collection of two cycling shop store owners look like? For Erica (Kwi-Hyun) Kim and Hacheon Park, the owners of Bike Makes Me Happy in South Korea, their lineup includes four different No. 22 models.

Bike Makes Me Happy

The journey of how the Toronto-founded, Johnstown, N.Y.-manufactured titanium frames ended up in east Asia dates back to 2014. Hacheon, a then-fixed gear rider for State Bicycle Co., was at that year's Red Hook Crit Brooklyn when he spotted a No. 22 Little Wing. Wanting to bring brands like No. 22 back to South Korea, he and Erica figured it would be cool to sell the products in Seoul, where they currently reside, work and, of course, ride.

"We focus on [selling] handmade bicycles, and we try to share information about handmade frames, builders and history."

Erica and Hacheon met five years ago, through a mutual friend, and the two opened Bike Makes Me Happy, first as an online store, then as a retail space. We felt we needed a store,” Erica says.Originally, the store sold otherwise-unavailable-in-the-area products like AARN and MASH SF, as well as pins and patches with the Bike Makes Me Happy logo, and now the store carries a more expansive line of cycling products including from brands Team Dream Bicycling Team, No. 22 Bicycles and Breadwinner Cycles.

The store name itself is rooted from Hacheon’s search, four to five years ago, of a unique hashtag on Instagram, a way to categorize his bike-specific photos. Since ‘Bikes Make Me Happy’ was (understandably) taken, he used a variation of the term, swapping around the spot of the 's' (#bikemakesmehappy). “We didn’t expect to use it as our shop name at that time,” Hacheon says.

Bike Makes Me Happy


“Most of the bands we carry in-store are exclusive in South Korea,” Erica says. “We focus on [selling] handmade bicycles, and we try to share information about handmade frames, builders and history. We also carry cycling jerseys and socks, and they are very unique and limited. Most of our customers love [the] handmade culture and they are tired of mass products.” In fact, Bike Makes Me Happy just recently received their latest shipment of No. 22 Bikes.

Bike Makes Me Happy

Why No. 22, both for themselves and in the greater South Korean market?

“First, the ‘who’ is important," Erica explains. "It isn’t a big deal where the bike is made, like in the United States, Italy or Asia. The ‘who’ is more important than the ‘where’ [manufacturing location]. Second is No. 22’s design. They’re high-quality titanium with a modern design. No. 22 offers stock geometry with several options like beautiful anodized finish and name on the top tube. Also they design their own dropout. It's apparent that No. 22 has details throughout.”

 Bike Makes Me Happy

“The third aspect is quality,” Erica says. “You see it, and feel it when riding."

Hacheon owns four bikes, three of which are No. 22, including the Great Divide, Reactor and the Little Wing. “People think it’s too much, but how can I say 'this is good' if I don’t ride them often?” he says. “Reviews from the internet are not enough, I need to experience the bikes myself."

Erica owns two bikes, including her most recent addition, the No. 22 Drifter. “I got my purple-yellow anodized Drifter with burgundy painting last month,” she says. “We try to ride every morning before we open the shop [noon or 1 p.m. local time most days].” She explains that they typically ride Mt. Namsan and Mt. Bukak (Bukaksan), a combination known as ‘Nambuk,’ a central location in Seoul. (The ride is about 40K and includes 510m or so of climb.)

"The ‘who’ is more important than the ‘where’."

Describing the cycling culture in the country, Erica says that road and mountain biking are most popular in South Korea. In Seoul, a metropolis of more than 25 million, itself, the road along Han River is particularly beautiful. “I think carbon is the most popular [bike], but people are interested in various types and materials these days. Not only well-made handmade bicycles, [but] also gravel and cross bikes,” she says.

Bike Makes Me Happy

“On Sunday, we ride with friends," Erica says. "It’s not competitive or serious. It’s more of a coffee ride, so anyone can come.”

Away from being business owners, and avid cyclists, Erica and Hacheon spend their downtime through other passions, including sleeping - "I can sleep all day if no one bothers me," Hacheon says - and knitting - "I like to make things by hand," Erica says.

Each have their own dream cycling trips. Hacheon’s is Puerto Rico. “I was there few years ago, and it was good to me. So chill,” he says. Erica says she wants to visit Switzerland. “Everyone who has been Switzerland said it’s awesome,” she says.

Bike Makes Me Happy

With their No. 22 collection, chances are they'll be travelling with plenty of luggage.


1 Response

Joe Turk
Joe Turk

November 09, 2018

Dear Erica and all – I enjoyed our conversations in your shop during my time here in Seoul this week. So coincidental that you had a picture from the Cub House. I wish I had my No 22 Great Divide with me so I could hit some of the roads in the area! Thanks again, Joe (Pasadena CA)

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2018 Geometry Charts

Great Divide Rim Brake

Size 48cm 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 495 510 525 545 560 580 600
Seat tube, center-center (mm) 445 462 490 518 540 565 590
Head tube length (mm) 90 100 120 140 160 180 200
Seat tube angle (deg) 75 74.5 74 73.5 73 73 72.5
Head tube angle (deg) 70.5 71.0 71.2 72.2 72.5 73 73
Front center (mm) 567 574 584 584 589 607 621
Chain stay length (mm) 412 412 412 412 415 415 418
BB drop (mm) 78 78 75 75 75 73 73
Reach (mm) 357 364 370 379 383 397 406
Stack (mm) 506 517 534 559 580 597 617

 

Great Divide Disc

Size 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 510 525 545 560 580 600
Seat tube, center-center (mm) 462 490 518 540 565 590
Head tube length (mm) 95 115 135 155 175 195
Seat tube angle (deg) 74.5 74 73.5 73 73 72.5
Head tube angle (deg) 71.0 71.2 72.2 72.5 73 73
Front center (mm) 574 584 586 594 609 623
Chain stay length (mm) 412 412 412 415 415 418
BB drop (mm) 78 75 75 75 73 73
Reach (mm) 364 369 378 382 397 405
Stack (mm) 520 536 560 580 599 618

 

Drifter

Size 48cm 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 502 510 525 545 560 575 595
Seat tube, center-center (mm) 464 478 503 525 535 549 577
Head tube length (mm) 90 100 120 140 150 170 190
Seat tube angle (deg) 74.5 74 74 73.5 73 73 72.5
Head tube angle (deg) 70.5 70.5 70.8 71 71.2 71.2 71.5
Front center (mm) 571 575 589 603 611 627 639
Chain stay length (mm) 430 430 430 430 432 435 435
BB drop (mm) 78 77 75 75 75 73 73
Reach (mm) 352 353 364 373 379 389 398
Stack (mm) 530 538 556 576 586 603 623

 

Reactor

Size 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 515 530 548 565 580 595
Seat tube, center-center (mm) 456 475 496 514 542 568
Head tube length (mm) 100 120 140 160 185 205
Seat tube angle (deg) 74.5 74 74 73.2 73 73
Head tube angle (deg) 72 72 73 73.5 73.5 73.5
Front center (mm) 571 582 585 590 603 618
Chain stay length (mm) 405 408 408 410 410 410
BB drop (mm) 72 72 72 70 68 68
Reach (mm) 374 379 391 395 401 410
Stack (mm) 503 522 546 565 587 606

 

Aurora

Size 48cm 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 495 510 525 545 560 580 600
Seat tube, center-center (mm) 445 462 490 518 540 565 590
Head tube length (mm) 100 110 130 150 170 190 205
Seat tube angle (deg) 75 74.5 74 73.5 73 73 72.5
Head tube angle (deg) 70.5 71 71.2 72.2 72.5 73 73
Front center (mm) 567 574 584 586 594 609 624
Chain stay length (mm) 412 412 412 412 415 415 418
BB drop (mm) 78 78 75 75 75 73 73
Reach (mm) 355 363 369 378 382 396 406
Stack (mm) 510 521 538 562 582 601 615

 

Broken Arrow

Size 48cm 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 505 510 525 545 560 575 590
Seat tube, center-center (mm) 467 490 510 532 548 567 590
Head tube length (mm) 90 100 120 140 150 160 180
Seat tube angle (deg) 74 74 73.5 73.3 73 72.5 72.5
Head tube angle (deg) 70.8 70.8 71 71 71.3 71.5 72
Front center (mm) 565 571 580 599 609 622 627
Chain stay length (mm) 425 425 425 425 425 425 425
BB drop (mm) 68 68 68 68 66 66 64
Reach (mm) 352 355 359 372 382 393 397
Stack (mm) 524 533 553 572 580 591 610

 

Little Wing

Size 50cm 52cm 54cm 56cm 58cm 60cm
Effective top tube length (mm) 515 525 540 555 575 585
Seat tube, center-center (mm) 477 499 524 552 575 595
Head tube length (mm) 100 120 140 160 180 200
Seat tube angle (deg) 75.5 75 74.5 74.5 74 74
Head tube angle (deg) 72.5 73 73 73.5 74 74
Front center (mm) 566 569 579 590 601 611
Chain stay length (mm) 393 393 393 396 396 396
BB drop (mm) 58 58 58 58 58 58
Reach (mm) 382 383 387 397 407 411
Stack (mm) 506 527 546 567 588 607

 

Old King

Size Small Medium Large Extra Large
Effective top tube length (mm) 580 605 622 642
Seat tube, center-center (mm) 380 410 445 481
Head tube length (mm) 100 110 120 140
Seat tube angle (deg) 73.5 73.5 73.5 73.3
Head tube angle (deg) 70 70 70 70
Front center (mm) 655 680 698 719
Chain stay length (mm) 435 435 435 435
BB drop (mm) 58 58 58 58
Reach (mm) 401 423 437 451
Stack (mm) 599 609 619 637