We are occasionally asked why we offer a ten year warranty, in contrast to the so-called "lifetime" warranties that are advertised by other titanium builders.
We are tremendously proud of the craftsmanship of our frames, and we have built our brand around offering what we believe are the best made titanium frames currently available. We strive to be open and honest with every element that goes into our bikes, and our warranty is no exception.
We launched our comprehensive ten year warranty in response to the so-called "lifetime" warranties of several other titanium builders. What we strongly disliked about those warranties was that despite the "lifetime" name, what is actually covered and for how long can be very misleading. Some real-world examples:
The list of other titanium builders taking a similar approach is very long. What we don't like about this type of warranty is that it sets the expectation that a titanium bike will last forever. What these warranties are actually saying is that if you find a defect in the quality of manufacturing they may cover you, but if your bike fails outside the arbitrarily set "lifetime" of a frame then warranty coverage is no longer available.
We wanted to be careful not to set a misleading expectation, so we opted to take what we thought was a more inclusive, better defined warranty approach. We cover our bikes for ten years, because we feel that a decade of use is more than enough time for any construction defects to be found. We also do not exclude fatigue from our warranty—if it fails, even from fatigue, within the warranty period then we will honour the warranty.
Our full warranty is available here: http://22bicycles.com/
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Trade shows are a logistical challenge at the best of times, and this year the Toronto International Bicycle Show and the North American Handmade Bicycle Show (NAHBS) were separated by four days and nearly 2,000 miles. The whole No. 22 team was scrambling: from late nights anodizing tube samples, last-minute catalogue production, nerve-wracking customs clearances and coordination with our suppliers to make sure not just the bikes, but all of their parts, were there on time. Throw in a blizzard at home and the result has been one of our more ambitious show schedules to date.
So, was it worth it? Absolutely.
It's not every day that we get to announce a new model, which made our launch of the Aurora at the recent Philly Bike Expo even more special. Blending the sublime handling of our Great Divide Disc with the smooth ride quality and increased stiffness under power of the Reactor, the Aurora has been one of the most anticipated bikes we've ever released.
Up front, the Aurora uses a tapered head tube with an integrated headset, shrink-wrapped around the thru-axle tapered steerer carbon road fork. Taking a page from the Reactor's playbook, the Aurora features a CNC-engraved head tube "badge", saving a few grams over our conventional solid titanium badges.