Trade shows are a logistical challenge at the best of times, and this year the Toronto International Bicycle Show and the North American Handmade Bicycle Show (NAHBS) were separated by four days and nearly 2,000 miles. The whole No. 22 team was scrambling: from late nights anodizing tube samples, last-minute catalogue production, nerve-wracking customs clearances and coordination with our suppliers to make sure not just the bikes, but all of their parts, were there on time. Throw in a blizzard at home and the result has been one of our more ambitious show schedules to date.
So, was it worth it? Absolutely.
Shows are one of our best opportunities to talk directly to our existing and new customers, to give a hands-on walk through exactly what makes our bikes different and special, and to have a two-way dialogue with riders of all stripes. Over the last two weekends we were lucky to speak with thousands of riders about our bikes, and we'd like to thank everybody who traveled—in some cases for many hours—to meet our team and see our bikes in person. If you weren't able to see us in person, here's a run-through of some show highlights:
We were floored and absolutely humbled to win 1st place in the Campagnolo Best In Show category at NAHBS with our Reactor. A stock Reactor save for a special finish by Velocolour extending to the frame, cockpit and seatmast, the Reactor was recognized for its construction quality, execution, and the multitude of unique touches that make every Reactor special.
The Reactor spent as much time outside of our booth with photographers as it did in our booth. Some of our favourite sets are linked below:
Flying under the radar of many showgoers were the brand new matte slate finish Chris King components on the Great Divide shown at NAHBS. Chris King was kind enough to provide the made in Portland components for our Great Divide show bike as part of the NAHBS launch of its new matte finishes. The headset, hubs and new T47 bottom bracket all looked great in the understated slate finish, which is now a permanent offering from Chris King.
Our reach at NAHBS wasn't contained within the bounds of our own booth. Working with some of our key suppliers, No. 22 frames were a part of several major product launches over the NAHBS long weekend.
FSA used a Reactor to demonstrate one of the first public showings of its new K-Force WE wireless electronic drivetrain.
CeramicSpeed had a Great Divide in their booth showing a slate of watt-saving goodies, such as their UFO chain, oversized pulleys and their own headset and bottom bracket.
Profiling a whole lot of Handmade class and cycling industry goodness. This beauty from @22bikes is built with the new CeramicSpeed Outboard Headset, CeramicSpeed Bottom Bracket, Shimano OSPW and finished with our UFO chain. This is where art meets performance #ceramicspeed #nahbs #nahbs2017 #OSPW #savewatts
Enduro used a Drifter to show off their brand new headset built around their legendary bearings, as well as their excellent T47 bottom bracket.
Reynolds featured a Drifter built around the All Terrain Road (ATR) carbon gravel tubeless clinchers, with a custom finished titanium rack ready for a weekend long gravel excursion. We were also proud to take part in Reynolds' charity raffle benefiting the Huntsman Cancer Institute, and we were happy to donate an Aurora frameset to benefit the cause.
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From the time the first No. 22 rolled out of our Johnstown, NY factory in 2014 we have been building our unique titanium frames to order. When each new customer places an order we cut, butt, miter, weld and finish each frame one at a time. We have been fortunate through our history that orders have often outpaced our production capacity, and the lead time for a new No. 22 frame has grown as a result of this popularity to 8-10 weeks.
While 8-10 weeks is still on the short end for many high end custom framebuilders, we saw an opportunity to do better. With that in mind, we are excited to announce our new stock bike lineup for 2018. Our three most popular models, the Great Divide, Great Divide Disc and Drifter will be available as complete bikes with no-corners-cut builds. These bikes will ship within two weeks of ordering to get you on the road and loving your new bike in the shortest time possible.
One of the defining characteristics of No. 22 is that we are continuously searching for innovations and improvements to our frame designs, down to the smallest components that go into them. While readily available ‘off the shelf’ solutions are often the easiest solution, they’re limited and do not allow us to make No. 22 the unique and innovative brand we want it to be. A great example of this approach is in the dropouts on each of our bikes.
One of the most crucial components on a bike, the rear dropouts determine the size and shape limitations of the rear triangle tubes, connect the drivetrain to the wheel and in many cases impact the performance of your bike’s shifting.
The No. 22 welding team is led by Frank Cenchitz, who personally has over 20 years of welding titanium bike frames. Sam Dries, our young prodigy (and hotshot CX racer) has added nearly three years of training under Frank to his previous welding experience. The knowledge and experience of our weld team is a key element of what makes every No. 22 special. Click through to read more about our welding process.