Trade shows are a logistical challenge at the best of times, and this year the Toronto International Bicycle Show and the North American Handmade Bicycle Show (NAHBS) were separated by four days and nearly 2,000 miles. The whole No. 22 team was scrambling: from late nights anodizing tube samples, last-minute catalogue production, nerve-wracking customs clearances and coordination with our suppliers to make sure not just the bikes, but all of their parts, were there on time. Throw in a blizzard at home and the result has been one of our more ambitious show schedules to date.
So, was it worth it? Absolutely.
Shows are one of our best opportunities to talk directly to our existing and new customers, to give a hands-on walk through exactly what makes our bikes different and special, and to have a two-way dialogue with riders of all stripes. Over the last two weekends we were lucky to speak with thousands of riders about our bikes, and we'd like to thank everybody who traveled—in some cases for many hours—to meet our team and see our bikes in person. If you weren't able to see us in person, here's a run-through of some show highlights:
We were floored and absolutely humbled to win 1st place in the Campagnolo Best In Show category at NAHBS with our Reactor. A stock Reactor save for a special finish by Velocolour extending to the frame, cockpit and seatmast, the Reactor was recognized for its construction quality, execution, and the multitude of unique touches that make every Reactor special.
The Reactor spent as much time outside of our booth with photographers as it did in our booth. Some of our favourite sets are linked below:
Flying under the radar of many showgoers were the brand new matte slate finish Chris King components on the Great Divide shown at NAHBS. Chris King was kind enough to provide the made in Portland components for our Great Divide show bike as part of the NAHBS launch of its new matte finishes. The headset, hubs and new T47 bottom bracket all looked great in the understated slate finish, which is now a permanent offering from Chris King.
Our reach at NAHBS wasn't contained within the bounds of our own booth. Working with some of our key suppliers, No. 22 frames were a part of several major product launches over the NAHBS long weekend.
FSA used a Reactor to demonstrate one of the first public showings of its new K-Force WE wireless electronic drivetrain.
CeramicSpeed had a Great Divide in their booth showing a slate of watt-saving goodies, such as their UFO chain, oversized pulleys and their own headset and bottom bracket.
Profiling a whole lot of Handmade class and cycling industry goodness. This beauty from @22bikes is built with the new CeramicSpeed Outboard Headset, CeramicSpeed Bottom Bracket, Shimano OSPW and finished with our UFO chain. This is where art meets performance #ceramicspeed #nahbs #nahbs2017 #OSPW #savewatts
Enduro used a Drifter to show off their brand new headset built around their legendary bearings, as well as their excellent T47 bottom bracket.
Reynolds featured a Drifter built around the All Terrain Road (ATR) carbon gravel tubeless clinchers, with a custom finished titanium rack ready for a weekend long gravel excursion. We were also proud to take part in Reynolds' charity raffle benefiting the Huntsman Cancer Institute, and we were happy to donate an Aurora frameset to benefit the cause.
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We are occasionally asked why we offer a ten year warranty, in contrast to the so-called "lifetime" warranties that are advertised by other titanium builders.
We are tremendously proud of the craftsmanship of our frames, and we have built our brand around offering what we believe are the best made titanium frames currently available. We strive to be open and honest with every element that goes into our bikes, and our warranty is no exception.
It's not every day that we get to announce a new model, which made our launch of the Aurora at the recent Philly Bike Expo even more special. Blending the sublime handling of our Great Divide Disc with the smooth ride quality and increased stiffness under power of the Reactor, the Aurora has been one of the most anticipated bikes we've ever released.
Up front, the Aurora uses a tapered head tube with an integrated headset, shrink-wrapped around the thru-axle tapered steerer carbon road fork. Taking a page from the Reactor's playbook, the Aurora features a CNC-engraved head tube "badge", saving a few grams over our conventional solid titanium badges.